This is Moataz Mustapha,
A Digital Product Designer.
I am passionate about building great products that make people’s lives easier.
I have 5 years of experience in designing the experience of innovative digital products & services for small start-ups to be the world’s biggest brands.
I grew up in Cairo, Egypt, and I’m excited to keep learning to the end.
"Continuous iterations lead to the ultimate satisfaction"
Overview
I am a visual artist, a member of “Syndicate of Plastic Arts” that follows the Egyptian National Committee, International Association of Art “UNESCO”.
I am reading & studying about usability since AUGUST 2014
Using graphical softwares and studying visual art at college improved my design skills that gave me opportunities to internships with start-up software houses & Internet companies.
Working with 2D Design software on both Windows & Mac OS platforms with more than 10+ years of experience in 2D and visual design; such as branding, digital marketing, and user interfaces.
According to my personality, I found user experience is so matching to my character.
I’m so accurate & always care about details. Sequentially it’s reflecting to design details, I am always trying to create & modify designs to achieve business requirements with suitable user experience.
I care so much for the user, always take the user's side to deliver the best feeling while using my products.
Trying to balance user and business needs to create delightful products 😉
Areas of Focus
Product & User Research
Every great product begins with a great story.
Research helps us understand the story of people’s lives and this reveals their problems and key product opportunities.
Product Strategy
Any Product that doesn’t have a solution for a true problem is useless.
Once I understand people and their problems, I love the process of identifying what product solution will truly solve these problems and figuring out the phasing of the product features.
Experience design
Looking at the experience as a whole is my strength.
I love looking at it as a whole because great experience extends beyond the screen.
I am experienced in sketching, rapid wire-framing, and prototyping.
Deliverable
The process of delivering not less important than any phase of work processing.
Developers are always concerned about matching between their reference “user stories” and delivering results, so consistency of mock-up prototyping and the final product is so important.
Yes, Prototype always must cover all cases and interactivity to guarantee each part of the experience delivering the perfect product to users.
Educational Journey
2020
I had successfully finished the User Experience Nanodegree program.
UX Fundamentals and Design Research
Concept to Low-Fidelity Prototyping
High-Fidelity Prototyping to Post-Launch Analysis
View Certificate →
2016
I got a very good bachelor degree in Culture Art from the Faculty of Art Education, Helwan University in Egypt.
I had studied Art, Design, Sketching, Drawing, Painting, Sculpture, Pottery, Wood Crafts, Media, and Handmade Works of metal, fabric, and paper.
2014
I got a very good degree in Web Development diploma from the "RCC" Russian culture centre in Egypt.
I had studied C#, ASP.NET, HTML, CSS, JavaScript, jQuery, and MySQL. I worked on my first E-Commerce WebApp as a Graduation Project.
2012
I got an excellent degree in Graphic design diploma from the "RCC" Russian cultural centre in Egypt.
I had studied colouring concepts, layouts, illustration, branding, visual effects, and advertising; using Adobe Photoshop, Illustrator, InDesign, and After-effects.
2011
I graduated from High School with a very good degree.
I had studied Physics, Algebra, Differentiation, Trigonometry, Mechanics, Algorithms, Psychology, Chemistry, and Languages.
Career path & Achievements
Exploiting Skills of Research, Strategy and Experience Design For Corporates and Start-ups
Product Designer at IoTBlue
SEPTEMBER 2019 - CURRENT “Full-time”
Former - UX Visual Designer at IoTBlue
SEPTEMBER 2018 - OCTOBER 2019 “Full-time”
About IoTBlue
IoTBlue is a company that is part of the technological group Flexitron. Its main mission is to serve as a technological and development brain for a variety of projects based on IoT technology, using the cloud and the network as a centre of operations that allows people to act and interact on different devices simply and effectively.
What makes IoTBlue unique to me?
I was curious to work with IoT Technology, IoTBlue developing 3 main products, Cervello
is an IoT platform, And the other 2 products are vertically based on it.
PediTaxi is a booking taxi and fleet control application that vertical on Cervello and
OpenLock is a revolutionary system that allows you to open doors from an application.
Working on M2M developments that platform allows clients to build applications on it,
makes the experience so difficult because of the major flexibility of cases and tools.
Working on End-User applications that allow me to be always in touch with consumers
through researching funnels and crafting a suitable experience.
Visit iotblue website " www.iotblue.net"
Roles & Responsibility at IoTBlue
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Lead Experience, including customer satisfaction, creative interfaces, UX performance, usability, and find-ability.
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Researching and designing materials from a wide variety of client needs, user interviews, external sources of the trend, analysis, and data sources.
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Problem-solving with analysis, user research, wire-framing, and validation.
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Test prototype with clients and users.
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Work with the core team to define strategic road-maps for launch, etc
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Help shape project proposals showing how companies/solutions add value.
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Identify and troubleshoot UX problems.
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Transforming and developing wire-frames into engaging digital designs.
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Defining multi-platform interactive experiences that excite users.
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Aligning & evolving designs with existing style guides and brand guidelines.
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Deliver screens, assets, and prototypes to a high standard.
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Working closely with Front End Developers to ensure designs are delivered accurately and in line with stakeholder expectations.
Former - UI & UX Design at FEMTO15
JANUARY 2018 - APRIL 2019 “Part-time”
About Femto15
Femto15 is a web engineering and digital marketing agency. We specialize in business
website development, web applications, web-based software as a service (SaaS), and
web systems. Also, experts in lead generation, marketing funnels, email marketing, and
marketing automation.
What makes Femto15 unique to me?
Helping multiple clients build their online presence, market their products and services,
and grow their businesses.
The benefit of the software house summarized in multi-experience made for variation of
users have many different personas and cultures.
Visit Femto15 website " www.femto15.com"
Roles & Responsibility at Femto15
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Create high-quality visual designs for new and existing websites, applications, and other digital experiences.
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Transforming and developing wire-frames into engaging digital designs.
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Design interactive experiences of mock-ups.
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Aligning & evolving designs with existing style guides and brand guidelines.
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Presenting work to the team, clients and business stakeholders, clearly articulating
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The rationale behind design decisions Delivers screens, assets, and prototypes to a high standard.
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Review and critique of commercial material in terms of brand and product fit.
Former - GUI Visual Design at EAST SAE.
OCTOBER 2016 - JUNE 2018 “Full-time”
About EAST SAE.
EAST is a medium-sized joint-stock company that provides Local and regional markets with highly innovative engineering related solutions and services.
EAST is active in major Infrastructure, Energy, and Industrial sectors. it features a diversity
of applications through its activities that range from the simple supply of equipment to
complete EPC projects.
What makes EAST unique to me?
The company is working in many business areas (Mining, Constructions, Industrial, Energy, Manufacturing, and Assembly. That makes a variety to gain experiences under a unified identity.
Visit EAST website " www.east-eg.com"
Roles & Responsibility at EAST
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Create a concept for online and offline campaigns according to the new logo.
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Working on a variety of products, including, corporate branding, conceptual visuals, social media, exhibitions, etc.
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Create a new experience of new website design, with high accessibility navigation.
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Create high-quality visual designs for new and existing websites, products brochure, and other digital catalogs.
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Create interactive presentations and portal web pages for internal employees.
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Think creatively and develop new design concepts, graphics, and layouts.
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Ensure final graphics and layouts are visually appealing and on-brand.
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Amend designs after feedback.
Experience Projects & Case Studies
Cervello IoT Platform
Jul 2019 Responsive website
A freelance project to create a website for Cervello “The single IoT Platform to integrate, monitor, automate and control any device or system”. It is a multi-tenant cloud / on-premises platform. Will target integrators and developing companies to small vertical apps on Cervello.
Find out more - Visit the project page
Oct 2019 iOS mobile app
An alert application for the iOS platform to control devices connecting on Cervello platform from one device and assign issues as acknowledge or cleared, with the possibility of filtering alerts as critical, major or minor.
Find out more - Visit the project page
Jul 2018 Responsive website
A freelance project to create a website for Cervello “The single IoT Platform to integrate, monitor, automate and control any device or system”. It is a multi-tenant cloud / on-premises platform. Will target integrators and developing companies to small vertical apps on Cervello.
Find out more - Visit the project page
Pide Taxi
Jan 2019 Responsive website
Design a new website with 3 main sections of individual, business, and subscriber services. A simple user interface is a must to deliver the main goal of application that is an easier way to book a taxi.
Find out more - Visit the project page
Nov 2108 iOS mobile app
A facelift project for booking taxi and fleet control application based in Spain, to make some small changes in booking experience and schedule a trip. The new application made a surge and solved a lot of problems.
Find out more - Visit the project page
Apr 2019 Android Native mobile app
According to the consistency of experience of the same product, I started to design a facelift for Android mobiles too but depends on native components based on Google material design.
Find out more - Visit the project page
Takasi
Dec 2018 Desktop web app enhances
A fleet control platform which moderates taxi companies and linking them with different mobile applications to allowing end-users to book a trip, according to predefined preferences, options, and payment methods.
Find out more - Visit the project page
Mar 2019 New Responsive web app
A new web application with a new user experience that makes the system easier, usable and more interactive for normal people and unsophisticated employees.
Find out more - Visit the project page
Jul 2109 Responsive subscriber portal web app
A gate to allow companies' manager to control their subscribers, trips, payment, and limiting zones and bugdets.
Find out more - Visit the project page
Ferrovial
Apr 2019 Fetching mobile app
An application for iOS and Android that helps the environment with traditional ideas of recycling that need separating the garbage from the recyclables, this app allows the user to know how to choose the right rubbish can and control it with iBeacon from a mobile device, with gaining points for every use.
Find out more - Visit the project page
C-Doctors
Mar 2018 Responsive web app
A service product that allows users to find the nearby doctor and book a visit. According to rating, preferences, gender, doctor’s degree and insurance.
Find out more - Visit the project page
Apr 2018 Cross-platform mobile app
An app that you need when feeling sick. The main behavior of this application must be intuitive, lite, and fast. Usability isn’t the only thing needed in these applications, also the ability to find and match user preferences is so important.
Find out more - Visit the project page
May 2018 Blog
A community gate to describe symptoms of the disease is what made people decide to book a doctor’s appointment.
Find out more - Visit the project page
Femto15
Feb 2019 Responsive website
A start-up software house website showing services and offering consultation.
Find out more - Visit the project page
Nov 2108 Blog
A community gate to talk about internet technology overall and case studies.
Find out more - Visit the project page
Performance platform
Dec 2018 Responsive web app.
A web application designed for companies, that makes managers track employees' performance according to arrival and leaving time and helping other colleagues. With a gamification interface.
Find out more - Visit the project page
Job exams platform
Nov 2018 Responsive web app.
A web application designed for job seekers. Companies can add a vacancy for a job and prepare an exam for applied people, They have to answer the exam and get the result with recommendation resources to helping improve their skills.
Find out more - Visit the project page
Lauren Coburn
Jan 2019 Gallery website.
A gallery website for a public American interior designer to showcases and posting the latest works and offers.
Find out more - Visit the project page
Dar Alm’refa
Oct 2018 Word-press website.
A website to show plans of learning institutions and offers including prices and schedule of courses of the institute based in Dubai.
Find out more - Visit the project page
HealthCLX
Sep 2018 Form application website.
An application you can fill it to get your Insurance cost for Americans. Landing pages design.
I made many landing pages for different products that contain the main CTA button and giving brief for consumer about why using these products.
Find out more - Visit the project page
Email templates design
I made many Email templates in the same design guideline of products that will send to users for registration, offers and subscription news letter.